Three and a half sentences about me
I am a strategic, creative leader with over 20 years experience in marketing, corporate communications and advertising.
I’m a compelling storyteller and a passionate leader, and I love collaborating with people who are creative, strategic, clever and funny (flexible on funny).
I now work directly with businesses, building and nurturing creative teams, and generating creative marketing ideas that get attention and results.
If that sounds like something you need, I’m ready to get involved!
Contact me and let’s make something great >
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Did I ever tell you about…
The time I built and led a Creative Department at a digital advertising agency
Serving as Creative Director at The White Agency / whiteGREY for 7 years was one of my favourite career chapters.
Not only did I lead all the work for all the clients, I got to do it by hiring, nurturing and befriending an exceptional team of creative people.
If you need proven creative leadership that generates compelling creative work, let’s chat >
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The time I made Vaginal health fun to talk about
A social brand idea that drove conversation, awareness and sales. See it >
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The time I repositioned a niche travel product for everyday use
Reframing the product by reframing the occasion. See it >
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The time I made my first aged care campaign
Care that works. A team you know. A place you belong. Your place. See it >
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The time I launched “hot hydralyte”
Seriously, it’s a thing. Watch it >
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The time I supercharged the Mirvac LinkedIn presence
A tailor-made strategy, massive engagement, impressive results. See it >
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The time I appeared on Gruen Planet
Winning isn’t everything. Unless you’re pitching on ABC’s GRUEN PLANET. Watch it >
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The time I interviewed the Wallabies
I made an online film series (for Hahn Superdry) in which Australia’s greatest rugby players reveal what they’ve learned about life, the game, and themselves. Watch it >
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The time I made a comedy webseries for The Commonwealth Bank
Financial planning is boring. But life is funny. Watch it >
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The time I turned PMS into PM-YES
I created a LOL-filled PERIOD PARTY for femcare brand U by Kotex, powered by social media and online video. Watch it >
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The time I helped transform The Commonwealth Bank into a digital leader
I led the design of CBA’s digital platforms and campaigns for 7 years, collecting over 23 industry awards. That’s a lot of years. And awards. See it >
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The time I re-imagined the Boys Toilets at my son’s primary school
Based on research indicating that clean, safe (and even joyful) school bathrooms can powerfully impact a child’s ability to thrive, I lead the creation of two murals in the Jr Boys Toilets at my son’s school. See them >
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The time I took a roomful of strangers into the Negative Space
Watch me connect my earliest memories with iconic logo design, a Frank Miller comic book and a brilliant creative decision… all as part of a journey into negative space. Watch it >
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The time I wrote and illustrated an award-winning graphic novel trilogy for kids
Winner of a Comic Arts Award of Australia. Three-time Kickstarter sensation. See it >
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The time I built an A.I. version of myself
The Mike Barry Bot is a Facebook chatbot packed with creative wisdom, pointed feedback and amusing stories. A quick chat with this guy is a great way to get to know me before getting to know me. See it >
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The time I broke the internet
To help launch new Milkybar Berry Crumble, Nestle wanted a Facebook video idea that would generate conversation and reach. They didn’t specifically ask for 1,000,000 views, but I got it for them anyway. Watch it >
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And what about the time you and I made something amazing together?
It’s a great story, really. And incredible to think it all started when you decided to contact me >
