Three and a half sentences about me
I am a strategic creative leader with over 15 years experience in the digital marketing, corporate communications and advertising industries.
I’m a compelling storyteller and a passionate leader, and I love collaborating with people who are creative, strategic, clever and funny (flexible on funny).
I work directly with businesses, helping them develop storytelling strategies for digital and social channels. If that sounds like something you need, I’m ready to get involved!
Contact me and let’s make something great >
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Did I ever tell you about…
The time I built and ran a Creative Department at a digital advertising agency
For 7 years, I was Creative Director at The White Agency in Sydney. It was an amazing chapter in my work life, when I provided strategic and creative direction across the agency’s entire client roster.
I was also responsible for the leadership, development, structure, processes and output of the Creative Department, which flexed between 14 – 23 people (depending on client needs).
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The time I appeared on Gruen Planet
Winning isn’t everything. Unless you’re pitching on ABC’s GRUEN PLANET. Watch it >
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The time I made a comedy webseries for The Commonwealth Bank
Financial planning is boring. But life is funny. Watch it >
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The time I supercharged the Mirvac LinkedIn presence
A tailor-made strategy, massive engagement, impressive results. See it >
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The time I launched “hot hydralyte”
Seriously, it’s a thing. Watch it >
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The time I turned PMS into PM-YES
I created a LOL-filled PERIOD PARTY for femcare brand U by Kotex, powered by social media and online video. Watch it >
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The time I interviewed the Wallabies
I made an online film series (for Hahn Superdry) in which Australia’s greatest rugby players reveal what they’ve learned about life, the game, and themselves. Watch it >
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The time I helped transform The Commonwealth Bank into a digital leader
I led the design of CBA’s digital platforms and campaigns for 7 years, collecting over 23 industry awards. That’s a lot of years. And awards. See it >
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The time I re-imagined the Boys Toilets at my son’s primary school
Based on research indicating that clean, safe (and even joyful) school bathrooms can powerfully impact a child’s ability to thrive, I lead the creation of two murals in the Jr Boys Toilets at my son’s school. See them >
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The time I took a roomful of strangers into the Negative Space
Watch me connect my earliest memories with iconic logo design, a Frank Miller comic book and a brilliant creative decision… all as part of a journey into negative space. Watch it >
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The time I wrote and illustrated a graphic novel series for kids
Perfect for kids. Aurealis Award nominated. A Kickstarter sensation. See it >
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The time I built an A.I. version of myself
The Mike Barry Bot is a Facebook chatbot packed with creative wisdom, pointed feedback and amusing stories. A quick chat with this guy is a great way to get to know me before getting to know me. See it >
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The time I broke the internet
To help launch new Milkybar Berry Crumble, Nestle wanted a Facebook video idea that would generate conversation and reach. They didn’t specifically ask for 1,000,000 views, but I got it for them anyway. Watch it >
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And what about the time you and I made something amazing together?
It’s a great story, really. And incredible to think it all started when you decided to contact me >
Mike Barry Was Here 