Vaginal health can be hard to talk about.
It probably shouldn’t be, though, especially since dryness and discomfort downstairs are common problems that affect women of all ages.
That’s why I love this social video campaign I created for Aci-Jel, who – despite having a range of incredibly effective products – needed to significantly increase their sales and brand recognition.
A memorable brand idea that makes conversation easy.
By bringing new language and a new energy to what is often a very uncomfortable topic, this campaign proved to be a massive sales and awareness success.
It helped to quickly and clearly delineate the role of the two flagship products- Aci-Jel Restore and Aci-Jel Balance, and – in addition to its performance on social – also proved to be incredibly useful to the sales team, who suddenly found it easy (and dare I say… fun?) to promote Aci-Jel’s excellent range of outstanding, clinically-proven vaginal health products to their customers.
This campaign was created in collaboration with Hello25.com.au