Creative consulting & credentials


Three and a half sentences about me

I am a strategic creative leader with over 15 years experience in the digital marketing, corporate communications and advertising industries.

I’m a compelling storyteller and a passionate leader, and I love collaborating with people who are creative, strategic, clever and funny (flexible on funny).

I work directly with businesses, helping them develop storytelling strategies for digital and social channels. If you need help with your next creative project, I’m ready to get involved!

Contact me and let’s make something great >

Did I ever tell you about…

The time I built an A.I. version of myself


The Mike Barry Bot is a Facebook chatbot packed with creative wisdom, pointed feedback and amusing stories. A quick chat with this guy is a great way to get to know me before getting to know me. See it >

The time I appeared on Gruen Planet


Winning isn’t everything. Unless you’re pitching on ABC’s GRUEN PLANET. Watch it >

The time I made a comedy webseries for The Commonwealth Bank


Financial planning is boring. But life is funny. Watch it >

The time I turned PMS into PM-YES


I created a LOL-filled PERIOD PARTY for femcare brand U by Kotex, powered by social media and online video. Watch it >

The time I interviewed the Wallabies


I made an online film series (for Hahn Superdry) in which Australia’s greatest rugby players reveal what they’ve learned about life, the game, and themselves. Watch it >

The time I transformed The Commonwealth Bank into a digital leader


I led the design of CBA’s digital platforms and campaigns for 7 years, collecting over 23 industry awards. That’s a lot of years. And awards. See it >

The time I took a roomful of strangers into the Negative Space


Watch me connect my earliest memories with iconic logo design, a Frank Miller comic book and a brilliant creative decision… all as part of a journey into negative space. Watch it >

The time I wrote and illustrated a graphic novel


Perfect for kids. Aurealis Award nominated. A Kickstarter sensation. See it >

The time I broke the internet


To help launch new Milkybar Berry Crumble, Nestle wanted a Facebook video idea that would generate conversation and reach. They didn’t specifically ask for 1,000,000 views, but I got it for them anyway.  Watch it >

And what about the time you got me to help you with a creative project and we made something amazing together

It’s a great story, really. And incredible to think it all started when you decided to contact me >


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