Three and a half sentences about me
I am a strategic creative leader with over 15 years experience in the digital marketing, corporate communications and advertising industries.
I’m a compelling storyteller and a passionate leader, and I love collaborating with people who are creative, strategic, clever and funny (flexible on funny).
I work directly with businesses, helping them develop storytelling strategies for digital and social channels. If that sounds like something you need, I’m ready to get involved!
Did I ever tell you about…
The time I lead the Creative Team at a digital agency for almost 7 years
As Creative Director at The White Agency in Sydney, I provided strategic and creative direction across the entire client roster. I was also responsible for the leadership, development, structure, processes and output of the creative team (which flexed between 14 – 23 people, depending on client needs). That’s them, above.
The time I appeared on Gruen Planet
Winning isn’t everything. Unless you’re pitching on ABC’s GRUEN PLANET. Watch it >
The time I made a comedy webseries for The Commonwealth Bank
Financial planning is boring. But life is funny. Watch it >
The time I turned PMS into PM-YES
I created a LOL-filled PERIOD PARTY for femcare brand U by Kotex, powered by social media and online video. Watch it >
The time I interviewed the Wallabies
I made an online film series (for Hahn Superdry) in which Australia’s greatest rugby players reveal what they’ve learned about life, the game, and themselves. Watch it >
The time I transformed The Commonwealth Bank into a digital leader
I led the design of CBA’s digital platforms and campaigns for 7 years, collecting over 23 industry awards. That’s a lot of years. And awards. See it >
The time I re-imagined the Boys Toilets at my son’s primary school
Based on research indicating that clean, safe (and even joyful) school bathrooms can powerfully impact a child’s ability to thrive, I lead the creation of two murals in the Jr Boys Toilets at my son’s school. See them >
The time I took a roomful of strangers into the Negative Space
Watch me connect my earliest memories with iconic logo design, a Frank Miller comic book and a brilliant creative decision… all as part of a journey into negative space. Watch it >
The time I wrote and illustrated a graphic novel series for kids
Perfect for kids. Aurealis Award nominated. A Kickstarter sensation. See it >
The time I built an A.I. version of myself
The Mike Barry Bot is a Facebook chatbot packed with creative wisdom, pointed feedback and amusing stories. A quick chat with this guy is a great way to get to know me before getting to know me. See it >
The time I broke the internet
To help launch new Milkybar Berry Crumble, Nestle wanted a Facebook video idea that would generate conversation and reach. They didn’t specifically ask for 1,000,000 views, but I got it for them anyway. Watch it >
And what about the time you and I made something amazing together?
It’s a great story, really. And incredible to think it all started when you decided to contact me >