U by Kotex – Period Party

thumb_ubkUsing social to turn PMS into PM-YES!

When girls hit their 20s, they stop using the femcare products their mums recommend, and look for a brand they can call their own. So the brief was to get girls to pick U by Kotex as their femcare brand, and to use Facebook and Instagram to help them do it.

U by Kotex – Social Media Period Party from Mike Barry on Vimeo.

LOLS are good for girls. And business.

By presenting U by Kotex as the ultimate cycle sister (look it up), my team and I helped an exponentially growing number of girls laugh their way through that time of the month, giving them a never-ending stream of fun, inspiring and humorous content in the social platforms they love.


BONUS – Girls go Nek Level with UBK Sport.

A world first tampon, designed specifically for sport, means girls never have to hold back, even on their period. So I made this video…


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