Using social to turn PMS into PM-YES!
When girls hit their 20s, they stop using the femcare products their mums recommend, and look for a brand they can call their own. So the brief was to get girls to pick U by Kotex as their femcare brand, and to use Facebook and Instagram to help them do it.
U by Kotex – Social Media Period Party from Mike Barry on Vimeo.
LOLS are good for girls. And business.
By presenting U by Kotex as the ultimate cycle sister (look it up), my team and I helped an exponentially growing number of girls laugh their way through that time of the month, giving them a never-ending stream of fun, inspiring and humorous content in the social platforms they love.
BONUS – Girls go Nek Level with UBK Sport.
A world first tampon, designed specifically for sport, means girls never have to hold back, even on their period. So I made this video…