I love eating milkybar but I love getting 1,000,000 views on facebook even more.
To help launch new Milkybar Berry Crumble, Nestle wanted a Facebook video idea that would generate conversation and reach, as well as positioning the product as a treat for the whole family (not just for kids).
I’ve seen the internet. I know what drives conversation and reach. So I made it.
CHECK IT: JERRY hops past 1 million views on Facebook.
Concept – Mike Barry, Isabel Matias, Bianca Li Donni (The White Agency)
Writer and Director – Mike Barry
Production – Alice Fisher (The White Agency), Grant Anderson & Rebecca Lamond (Agile Productions)
Editor – James Howard (Agile Productions)