I love eating milkybar but I love getting 1,000,000 views on facebook even more.

To help launch new Milkybar Berry Crumble, Nestle wanted a Facebook video idea that would generate conversation and reach, as well as positioning the product as a treat for the whole family (not just for kids).

I’ve seen the internet. I know what drives conversation and reach. So I made it.

CHECK IT: JERRY hops past 1 million views on Facebook.

MilkyBar Berry Crumble – ‘Jerry’ from Mike Barry on Vimeo.

MilkyBar Berry Crumble – ‘Many Moods’ REMIX! from Mike Barry on Vimeo.

Credits

Concept – Mike Barry, Isabel Matias, Bianca Li Donni (The White Agency)

Writer and Director – Mike Barry

Production – Alice Fisher (The White Agency), Grant Anderson & Rebecca Lamond (Agile Productions)

Editor – James Howard (Agile Productions)

 

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