Taking a niche product mainstream – Frequent Flyer Immunity Boost

Long Haul Flight or Opening Night. This OOH example shows the Frequent Flyer Immunity Boost "For wherever you're taking off to" campaign in action in Melbourne's Flinders St Station.

I created this campaign to help push effervescent multivitamin supplement Frequent Flyer Immunity Boost beyond the niche ‘air-travel’ occasion, and into everyday use.

My strategy was to reframe what we mean by travel.

So, whether you’re planning a 4 week trip to Europe or a 4 minute trip to Woolies, this OOH and digital campaign positioned Frequent Flyer Immunity Boost is a delicious and effective way to prepare your immune system for the adventure ahead.

'For wherever you're taking off to' - Frequent Flyer Immunity Boost campaign tiles by Mike Barry
Long Haul Flight or Opening Night. This OOH example shows the Frequent Flyer Immunity Boost "For wherever you're taking off to" campaign in action in Sydney's Wynyard Station.
Long Haul Flight or Opening Night. This OOH example shows the Frequent Flyer Immunity Boost "For wherever you're taking off to" campaign in action in North Sydney Station.

This campaign was created in collaboration with Hello25.com.au

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