Financial planning is boring. But life is funny.
This project, created for CommBank, is one of my all-time favourites, mainly because I was able to take something many people have trouble relating to (financial planning) and place it in a context everyone can relate to (family).
Not only was I able to use the creation of this fun web series to work through some of my own extended family issues, I was also able to contribute to a 19.8% increase in referrals (over double the target set by the Bank) and even win a Silver Effie!
Concept and Creative Direction – Mike Barry, The White Agency
Director – Dan Ilic
Producer – Rhadi Bryant, The White Agency
Scripts – Trent O’Donnell, Mike Barry, Marcus Tesoreiro